Book Review: No Shortcut by Nistha Tripathi

Title: No Shortcut

Author: No Shortcut

Publication: Sage Publication

Number of Pages: 278

Book Review:

The book ‘No Shortcut by Nistha Tripathi’ is about 15 successful start-up stories and rare insights from the successful founders for the readers to learn and understand the background. The best part about the book is that the author tells you ‘how to read the book’ and ‘what to expect from it’ in the very beginning. The language is super simple, conversational, and reader-friendly, just the way I like it! For a budding entrepreneur, this book will prove to be a gem as it gives in-depth stories of 15 successful companies and tells you how they were built from scratch. The process of ideation, fundraising, growth, and mistakes are listed out quite impressively. After every chapter, there is a summary where interesting pointers are listed down.

You will be amazed to learn about some of the well-known companies and how they were started. Author Nistha Tripathi has taken all the pain to bring valid information and useful material from the business minds for all of us. The interview and the quoted sections are candid and fun to read. I am a self-help genre lover, so such books are a delight for me. Although, it took me a little longer to read it than usual because maybe I was trying to understand things in detail. Another interesting aspect about the book is that you don’t have to read it from start to end chronologically. They are 15 individual stories and can be read anyhow, that is how I chose to read it! Overall a great learning experience.

Overview of the book: No Shortcut by Nistha Tripathi

India ranked 100th among 190 countries for ease of doing business, is not the choicest place for startups. Only a handful of founders have been able to beat the odds.

What’s in their journey that can be dissected and emulated?

This curiosity led Nistha to pursue those who rose from humble beginnings yet making a dent in the Indian startup universe. This book is a record of that eighteen-month journey.

In her incisive one-on-one interviews with 15 ambitious founders of India including Girish Mathrubootham, Nithin Kamath, Jaydeep Barman, Gaurav Munjal, Tarun Mehta, and others, Nistha uncovers the decisions and insights that led these startup founders to find their unique roadmap to success.

One thing that underlined all the stories was the founders’ belief in NO SHORTCUTS.

Check out the book on Amazon and buy at a discounted cost: No Shortcut by Nistha Tripathi

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No Shortcut by Nistha Tripathi shares the never-heard stories of Freshworks, Faasos, Unacademy, Zerodha, Slideshare, Pulse, Aspiring Minds, Madhouse/Morpheus, Akosha, Ather Energy, Instablogs, Greyb, LikeaLittle, Wingify, and Fashiate.

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